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1718 lines
306 KiB
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1718 lines
306 KiB
Plaintext
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"articleBody": "Ein Styleguide legt fest, wie Unternehmenslogos, Slogans und andere Gestaltungselemente in der Öffentlichkeit genutzt werden dürfen. Diese Beispiele zeigen, wie es richtig geht.\r\nWas in einem Styleguide steht\r\nWer auf Nummer sicher gehen will, dass die eigenen Gestaltungsrichtlinien nicht missachtet werden, erstellt üblicherweise einen Styleguide. Das Dokument dient Mitarbeitern, Kunden oder Partnern eines Unternehmens als Blaupause zur Gestaltung von Broschüren, Werbeanzeigen oder Visitenkarten. Styleguides dokumentieren die Säulen der Corporate Identity und sorgen für ein einheitliches Erscheinungsbild. Zu den wichtigsten Elementen gehören unter anderem:\r\n\r\n \tUnternehmenswerte\r\n \tLogonutzung\r\n \tFarbpaletten\r\n \tTypografie und Schriftarten\r\n \tVerwendete Slogans\r\n \tPowerpoint-Templates\r\n \tBriefköpfe\r\n \tE-Mail-Templates\r\n\r\nViele Unternehmen weisen jedoch nur versteckt auf einer Unterseite auf ihre Gestaltungsrichtlinien hin. Auch inhaltlich gehen die Styleguides oft nicht über ein paar Dos and Don’ts hinaus. Wie es besser geht, zeigen die Beispiele kleiner und großer Marken, die wir in der folgenden Übersicht zusammengestellt haben. Vielleicht liefern sie dir die nötige Inspiration für dein nächstes Designprojekt?\r\nDiese Styleguide-Beispiele sind jeden Blick wert\r\nIkea\r\nEinfach, aber funktional: Der schwedische Möbelriese versucht sein Erfolgsrezept auf die Gestaltung seines Styleguides zu übertragen.\r\n\r\n\r\nBarnes & Noble\r\nDeutlich umfangreicher ist dagegen dieser Styleguide für die US-Buchhandelskette Barnes & Noble gestaltet. So thematisiert der Hundertseiter beispielsweise die zunehmende Konkurrenzsituation zu Amazon. Wichtige Details zu Logo und Wortmarke fehlen natürlich nicht.\r\n\r\n\r\nJamie Oliver\r\nEin Styleguide für eine Personenmarke? Auch das kann gekonnt umgesetzt werden, wie Starkoch Jamie Oliver zeigt.\r\n\r\n\r\nNasa\r\nKaum eine Marke steht für so viel Tradition und Emotion wie die 1958 gegründete US-Weltraumbehörde Nasa. Mit ihr verbinden die Menschen noch heute die erste Mondlandung oder das legendäre Space-Shuttle-Programm. Nicht weniger umfassend ist der Styleguide der Nasa. Er umfasst bis zu 220 Seiten.\r\n\r\n\r\n\r\nWalmart\r\nKnallige Farben, lächelnde Gesichter, starke Werte: Eigentlich nichts, was man auf Anhieb mit einer Supermarkt-Kette in Verbindung bringt. Walmart schafft es trotzdem, jede Menge Coolness in seinen über 100 Seiten fassenden Styleguide zu packen.\r\n\r\n\r\nLove to Ride\r\nFahrradfahrer haben im Vergleich zu Autofahrern kaum eine Lobby. Die Online-Initiative Love to Ride will das ändern. Der erst vor wenigen Jahren überarbeitete Styleguide ist in jedem Fall sehenswert.\r\n\r\n\r\nVirgin Galactic\r\nSpätestens seit dem ersten bemannten Weltraumflug eines Privatunternehmens ist Virgin Galactic vielen bekannt. Ebenso cool könnte auch ein Styleguide der Raumfahrtfirma von Milliardär Richard Branson aussehen – das jedenfalls zeigt ein Entwurf der Designerin Chiara Martini.\r\n\r\n\r\nStyleguide in Buchform kaufen\r\nÜbrigens muss es nicht immer eine Webansicht oder ein PDF sein, um die Gestaltungsrichtlinien zugänglich zu machen. Auch in Buchform machen Styleguides einiges her. Beim US-Anbieter Standards Manual lassen sich entsprechende Exemplare bekannter Unternehmen käuflich erwerben.\r\n\r\nLetztes Update des Artikels: 18. Dezember 2018\r\n\r\nMehr zum Thema:\r\n\r\n \tVon den Großen lernen: 32 Styleguides führender Netzkonzerne auf einen Blick\r\n \tStyleguides als PDF waren gestern: Frontify stellt praktisches Online-Tool vor\r\n \tStyleguides in Windeseile erstellen: Markly unterstützt Designer\r\n"
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<h1 class="u-text-extrasmall u-color-mute u-nopadded">7 Beispiele für einen perfekten Styleguide</h1>
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Listicle
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7 Beispiele für einen perfekten Styleguide
|
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<a href="mailto:?subject=7%20Beispiele%20f%C3%BCr%20einen%20perfekten%20Styleguide&body=Sehr%20empfehlenswerter%20Artikel%3A%20https%3A%2F%2Ft3n.de%2Fnews%2Fstyleguide-beispiele-794708%2F%3Futm_source%3Demail%26utm_medium%3Dsocial%26utm_campaign%3Dsocial-buttons" class="c-social__button -desktop tg-sociallink -mail js-external-title" title="Artikel per E-Mail versenden">
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<img class=" lazy" src="data:image/png;base64,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" data-src="https://assets.t3n.sc/news/wp-content/uploads/2017/02/styleguide-macaroni-1.jpeg?auto=format%2Ccompress&fit=crop&h=350&ixlib=php-3.3.1&q=75&w=620" width="620" height="350" alt="7 Beispiele für einen perfekten Styleguide" title="7 Beispiele für einen perfekten Styleguide">
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<noscript>
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<img class="" src="https://assets.t3n.sc/news/wp-content/uploads/2017/02/styleguide-macaroni-1.jpeg?auto=format%2Ccompress&fit=crop&h=350&ixlib=php-3.3.1&q=75&w=620" width="620" height="350" alt="7 Beispiele für einen perfekten Styleguide" title="7 Beispiele für einen perfekten Styleguide">
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</noscript>
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</div>
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<div class="o-grid">
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<figcaption class="u-nopadded tg-noadgoal">
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<p>Beispiele für beeindruckende Styleguides. (Foto: superbigcreative.com)</p>
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</figcaption>
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</div>
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</figure>
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<time datetime="2018-12-18 14:25:37">18.12.2018, 14:25 Uhr</time> </span>
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•
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Lesezeit: 2 Min.
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<p class="u-text-teaser">
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Ein Styleguide legt fest, wie Unternehmenslogos, Slogans und andere Gestaltungselemente in der Öffentlichkeit genutzt werden dürfen. Diese Beispiele zeigen, wie es richtig geht.
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</p>
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|
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<div class="c-article__headline" id="Was_in_einem_Styleguide_steht">
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<h2><span class="c-article__wrapper">
|
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<a class="c-article__anchor tg-headline-ankerlink" href="#Was_in_einem_Styleguide_steht">
|
||
<svg width="14px" height="18px" viewbox="0 -1 16 16" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g id="Page-1" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g id="link" fill="#000000" fill-rule="nonzero"><path d="M14.7225919,7.40526466 L12.4639861,9.66387039 C12.5380387,8.81226499 12.4269598,7.97917266 12.1307492,7.18310673 L13.3155915,5.97975122 C14.2227365,5.0726063 14.2227365,3.59155336 13.3155915,2.68440844 C12.4084466,1.77726352 10.9273937,1.77726352 10.0202488,2.68440844 L7.52097193,5.16517211 C6.61382699,6.09083019 6.61382699,7.55336999 7.52097193,8.47902806 C7.92826146,8.86780446 7.92826146,9.49725192 7.52097193,9.88602832 C7.13219553,10.2748047 6.50274806,10.2748047 6.11397166,9.88602832 C4.42927394,8.18281746 4.42927394,5.44286953 6.11397166,3.75817182 L8.59473532,1.27740816 C10.2979462,-0.425802719 13.0378941,-0.425802719 14.7225919,1.27740816 C16.4258027,2.96210587 16.4258027,5.7020538 14.7225919,7.40526466 Z M9.89065666,12.2371999 L7.39137979,14.7364767 C5.70668209,16.4211744 2.96673416,16.4211744 1.26352329,14.7364767 C-0.421174428,13.0332659 -0.421174428,10.2933179 1.26352329,8.60862019 L3.54064217,6.33150133 C3.46658952,7.18310673 3.5776685,8.03471219 3.87387908,8.83077812 L2.68903674,10.0156205 C1.78189181,10.9227654 1.78189181,12.4038183 2.68903674,13.3109633 C3.59618166,14.2181082 5.07723459,14.2181082 5.98437951,13.3109633 L8.46514319,10.8301996 C9.39080126,9.92305466 9.39080126,8.44200172 8.46514319,7.53485679 C8.07636679,7.14608039 8.07636679,6.49811973 8.46514319,6.10934333 C8.85391959,5.72056696 9.50188026,5.72056696 9.89065666,6.10934333 C11.5753543,7.81255426 11.5753543,10.5525022 9.89065666,12.2371999 Z" id="Icon_URL"></path></g></g></svg></a>Was in einem Styleguide steht</span></h2>
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||
</div>
|
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<div id="p13" class="c-ad -p13 "></div>
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||
<p>Wer auf Nummer sicher gehen will, dass die eigenen Gestaltungsrichtlinien nicht missachtet werden, erstellt üblicherweise einen Styleguide. Das Dokument dient Mitarbeitern, Kunden oder Partnern eines Unternehmens als Blaupause zur Gestaltung von Broschüren, Werbeanzeigen oder Visitenkarten. Styleguides dokumentieren die Säulen der <a href="https://t3n.de/news/geht-corporate-design-leitfaden-656540/">Corporate Identity</a> und sorgen für ein einheitliches Erscheinungsbild. Zu den wichtigsten Elementen gehören unter anderem:</p>
|
||
<ul>
|
||
<li>Unternehmenswerte</li>
|
||
<li>Logonutzung</li>
|
||
<li>Farbpaletten</li>
|
||
<li>Typografie und Schriftarten</li>
|
||
<li>Verwendete Slogans</li>
|
||
<li>Powerpoint-Templates</li>
|
||
<li>Briefköpfe</li>
|
||
<li>E-Mail-Templates</li>
|
||
</ul>
|
||
<p>Viele Unternehmen weisen jedoch nur versteckt auf einer Unterseite auf ihre Gestaltungsrichtlinien hin. Auch inhaltlich gehen die Styleguides oft nicht über ein paar Dos and Don’ts hinaus. Wie es besser geht, zeigen die Beispiele kleiner und großer Marken, die wir in der folgenden Übersicht zusammengestellt haben. Vielleicht liefern sie dir die nötige Inspiration für dein nächstes Designprojekt?</p>
|
||
<div class="c-article__headline" id="Diese_StyleguideBeispiele_sind_jeden_Blick_wert">
|
||
<h2><span class="c-article__wrapper">
|
||
<a class="c-article__anchor tg-headline-ankerlink" href="#Diese_StyleguideBeispiele_sind_jeden_Blick_wert">
|
||
<svg width="14px" height="18px" viewbox="0 -1 16 16" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g id="Page-1" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g id="link" fill="#000000" fill-rule="nonzero"><path d="M14.7225919,7.40526466 L12.4639861,9.66387039 C12.5380387,8.81226499 12.4269598,7.97917266 12.1307492,7.18310673 L13.3155915,5.97975122 C14.2227365,5.0726063 14.2227365,3.59155336 13.3155915,2.68440844 C12.4084466,1.77726352 10.9273937,1.77726352 10.0202488,2.68440844 L7.52097193,5.16517211 C6.61382699,6.09083019 6.61382699,7.55336999 7.52097193,8.47902806 C7.92826146,8.86780446 7.92826146,9.49725192 7.52097193,9.88602832 C7.13219553,10.2748047 6.50274806,10.2748047 6.11397166,9.88602832 C4.42927394,8.18281746 4.42927394,5.44286953 6.11397166,3.75817182 L8.59473532,1.27740816 C10.2979462,-0.425802719 13.0378941,-0.425802719 14.7225919,1.27740816 C16.4258027,2.96210587 16.4258027,5.7020538 14.7225919,7.40526466 Z M9.89065666,12.2371999 L7.39137979,14.7364767 C5.70668209,16.4211744 2.96673416,16.4211744 1.26352329,14.7364767 C-0.421174428,13.0332659 -0.421174428,10.2933179 1.26352329,8.60862019 L3.54064217,6.33150133 C3.46658952,7.18310673 3.5776685,8.03471219 3.87387908,8.83077812 L2.68903674,10.0156205 C1.78189181,10.9227654 1.78189181,12.4038183 2.68903674,13.3109633 C3.59618166,14.2181082 5.07723459,14.2181082 5.98437951,13.3109633 L8.46514319,10.8301996 C9.39080126,9.92305466 9.39080126,8.44200172 8.46514319,7.53485679 C8.07636679,7.14608039 8.07636679,6.49811973 8.46514319,6.10934333 C8.85391959,5.72056696 9.50188026,5.72056696 9.89065666,6.10934333 C11.5753543,7.81255426 11.5753543,10.5525022 9.89065666,12.2371999 Z" id="Icon_URL"></path></g></g></svg></a>Diese Styleguide-Beispiele sind jeden Blick wert</span></h2>
|
||
</div>
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||
<div class="c-article__headline" id="Ikea">
|
||
<h3><span class="c-article__wrapper">
|
||
<a class="c-article__anchor tg-headline-ankerlink" href="#Ikea">
|
||
<svg width="14px" height="18px" viewbox="0 -1 16 16" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g id="Page-1" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g id="link" fill="#000000" fill-rule="nonzero"><path d="M14.7225919,7.40526466 L12.4639861,9.66387039 C12.5380387,8.81226499 12.4269598,7.97917266 12.1307492,7.18310673 L13.3155915,5.97975122 C14.2227365,5.0726063 14.2227365,3.59155336 13.3155915,2.68440844 C12.4084466,1.77726352 10.9273937,1.77726352 10.0202488,2.68440844 L7.52097193,5.16517211 C6.61382699,6.09083019 6.61382699,7.55336999 7.52097193,8.47902806 C7.92826146,8.86780446 7.92826146,9.49725192 7.52097193,9.88602832 C7.13219553,10.2748047 6.50274806,10.2748047 6.11397166,9.88602832 C4.42927394,8.18281746 4.42927394,5.44286953 6.11397166,3.75817182 L8.59473532,1.27740816 C10.2979462,-0.425802719 13.0378941,-0.425802719 14.7225919,1.27740816 C16.4258027,2.96210587 16.4258027,5.7020538 14.7225919,7.40526466 Z M9.89065666,12.2371999 L7.39137979,14.7364767 C5.70668209,16.4211744 2.96673416,16.4211744 1.26352329,14.7364767 C-0.421174428,13.0332659 -0.421174428,10.2933179 1.26352329,8.60862019 L3.54064217,6.33150133 C3.46658952,7.18310673 3.5776685,8.03471219 3.87387908,8.83077812 L2.68903674,10.0156205 C1.78189181,10.9227654 1.78189181,12.4038183 2.68903674,13.3109633 C3.59618166,14.2181082 5.07723459,14.2181082 5.98437951,13.3109633 L8.46514319,10.8301996 C9.39080126,9.92305466 9.39080126,8.44200172 8.46514319,7.53485679 C8.07636679,7.14608039 8.07636679,6.49811973 8.46514319,6.10934333 C8.85391959,5.72056696 9.50188026,5.72056696 9.89065666,6.10934333 C11.5753543,7.81255426 11.5753543,10.5525022 9.89065666,12.2371999 Z" id="Icon_URL"></path></g></g></svg></a>Ikea</span></h3>
|
||
</div>
|
||
<p>Einfach, aber funktional: Der schwedische Möbelriese versucht sein Erfolgsrezept auf die Gestaltung seines <a href="https://issuu.com/jemjemjemjem/docs/ikea">Styleguides</a> zu übertragen.</p>
|
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<div id="p4" class="c-ad -p4 "></div>
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<p><iframe loading="lazy" src="https://e.issuu.com/anonymous-embed.html?u=jemjemjemjem&d=ikea" width="620" height="500" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p> <div class="c-native-newsletterbox u-background-lighter u-gap-inner">
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Nix verpassen: Abonniere den t3n Newsletter! <span class="c-native-newsletterbox__emoji">💌</span>
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<div class="c-article__headline" id="Barnes_Noble">
|
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<h3><span class="c-article__wrapper">
|
||
<a class="c-article__anchor tg-headline-ankerlink" href="#Barnes_Noble">
|
||
<svg width="14px" height="18px" viewbox="0 -1 16 16" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g id="Page-1" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g id="link" fill="#000000" fill-rule="nonzero"><path d="M14.7225919,7.40526466 L12.4639861,9.66387039 C12.5380387,8.81226499 12.4269598,7.97917266 12.1307492,7.18310673 L13.3155915,5.97975122 C14.2227365,5.0726063 14.2227365,3.59155336 13.3155915,2.68440844 C12.4084466,1.77726352 10.9273937,1.77726352 10.0202488,2.68440844 L7.52097193,5.16517211 C6.61382699,6.09083019 6.61382699,7.55336999 7.52097193,8.47902806 C7.92826146,8.86780446 7.92826146,9.49725192 7.52097193,9.88602832 C7.13219553,10.2748047 6.50274806,10.2748047 6.11397166,9.88602832 C4.42927394,8.18281746 4.42927394,5.44286953 6.11397166,3.75817182 L8.59473532,1.27740816 C10.2979462,-0.425802719 13.0378941,-0.425802719 14.7225919,1.27740816 C16.4258027,2.96210587 16.4258027,5.7020538 14.7225919,7.40526466 Z M9.89065666,12.2371999 L7.39137979,14.7364767 C5.70668209,16.4211744 2.96673416,16.4211744 1.26352329,14.7364767 C-0.421174428,13.0332659 -0.421174428,10.2933179 1.26352329,8.60862019 L3.54064217,6.33150133 C3.46658952,7.18310673 3.5776685,8.03471219 3.87387908,8.83077812 L2.68903674,10.0156205 C1.78189181,10.9227654 1.78189181,12.4038183 2.68903674,13.3109633 C3.59618166,14.2181082 5.07723459,14.2181082 5.98437951,13.3109633 L8.46514319,10.8301996 C9.39080126,9.92305466 9.39080126,8.44200172 8.46514319,7.53485679 C8.07636679,7.14608039 8.07636679,6.49811973 8.46514319,6.10934333 C8.85391959,5.72056696 9.50188026,5.72056696 9.89065666,6.10934333 C11.5753543,7.81255426 11.5753543,10.5525022 9.89065666,12.2371999 Z" id="Icon_URL"></path></g></g></svg></a>Barnes & Noble</span></h3>
|
||
</div>
|
||
<p>Deutlich umfangreicher ist dagegen dieser Styleguide für die US-Buchhandelskette Barnes & Noble gestaltet. So thematisiert der Hundertseiter beispielsweise die zunehmende Konkurrenzsituation zu Amazon. Wichtige Details zu Logo und Wortmarke fehlen natürlich nicht.</p>
|
||
<p><iframe loading="lazy" src="https://e.issuu.com/anonymous-embed.html?u=carol_pistone&d=barnes___noble_issuu" width="620" height="500" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>
|
||
<div id="p6" class="c-ad -p6 "></div>
|
||
<div class="c-article__headline" id="Jamie_Oliver">
|
||
<h3><span class="c-article__wrapper">
|
||
<a class="c-article__anchor tg-headline-ankerlink" href="#Jamie_Oliver">
|
||
<svg width="14px" height="18px" viewbox="0 -1 16 16" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g id="Page-1" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g id="link" fill="#000000" fill-rule="nonzero"><path d="M14.7225919,7.40526466 L12.4639861,9.66387039 C12.5380387,8.81226499 12.4269598,7.97917266 12.1307492,7.18310673 L13.3155915,5.97975122 C14.2227365,5.0726063 14.2227365,3.59155336 13.3155915,2.68440844 C12.4084466,1.77726352 10.9273937,1.77726352 10.0202488,2.68440844 L7.52097193,5.16517211 C6.61382699,6.09083019 6.61382699,7.55336999 7.52097193,8.47902806 C7.92826146,8.86780446 7.92826146,9.49725192 7.52097193,9.88602832 C7.13219553,10.2748047 6.50274806,10.2748047 6.11397166,9.88602832 C4.42927394,8.18281746 4.42927394,5.44286953 6.11397166,3.75817182 L8.59473532,1.27740816 C10.2979462,-0.425802719 13.0378941,-0.425802719 14.7225919,1.27740816 C16.4258027,2.96210587 16.4258027,5.7020538 14.7225919,7.40526466 Z M9.89065666,12.2371999 L7.39137979,14.7364767 C5.70668209,16.4211744 2.96673416,16.4211744 1.26352329,14.7364767 C-0.421174428,13.0332659 -0.421174428,10.2933179 1.26352329,8.60862019 L3.54064217,6.33150133 C3.46658952,7.18310673 3.5776685,8.03471219 3.87387908,8.83077812 L2.68903674,10.0156205 C1.78189181,10.9227654 1.78189181,12.4038183 2.68903674,13.3109633 C3.59618166,14.2181082 5.07723459,14.2181082 5.98437951,13.3109633 L8.46514319,10.8301996 C9.39080126,9.92305466 9.39080126,8.44200172 8.46514319,7.53485679 C8.07636679,7.14608039 8.07636679,6.49811973 8.46514319,6.10934333 C8.85391959,5.72056696 9.50188026,5.72056696 9.89065666,6.10934333 C11.5753543,7.81255426 11.5753543,10.5525022 9.89065666,12.2371999 Z" id="Icon_URL"></path></g></g></svg></a>Jamie Oliver</span></h3>
|
||
</div>
|
||
<p>Ein Styleguide für eine Personenmarke? Auch das kann gekonnt umgesetzt werden, wie Starkoch <a href="https://issuu.com/joaodiogo/docs/frv-brand-guidelines-_final_">Jamie Oliver</a> zeigt.</p>
|
||
<p><iframe loading="lazy" src="https://e.issuu.com/anonymous-embed.html?u=joaodiogo&d=frv-brand-guidelines-_final_" width="620" height="500" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>
|
||
<div class="c-article__headline" id="Nasa">
|
||
<h3><span class="c-article__wrapper">
|
||
<a class="c-article__anchor tg-headline-ankerlink" href="#Nasa">
|
||
<svg width="14px" height="18px" viewbox="0 -1 16 16" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g id="Page-1" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g id="link" fill="#000000" fill-rule="nonzero"><path d="M14.7225919,7.40526466 L12.4639861,9.66387039 C12.5380387,8.81226499 12.4269598,7.97917266 12.1307492,7.18310673 L13.3155915,5.97975122 C14.2227365,5.0726063 14.2227365,3.59155336 13.3155915,2.68440844 C12.4084466,1.77726352 10.9273937,1.77726352 10.0202488,2.68440844 L7.52097193,5.16517211 C6.61382699,6.09083019 6.61382699,7.55336999 7.52097193,8.47902806 C7.92826146,8.86780446 7.92826146,9.49725192 7.52097193,9.88602832 C7.13219553,10.2748047 6.50274806,10.2748047 6.11397166,9.88602832 C4.42927394,8.18281746 4.42927394,5.44286953 6.11397166,3.75817182 L8.59473532,1.27740816 C10.2979462,-0.425802719 13.0378941,-0.425802719 14.7225919,1.27740816 C16.4258027,2.96210587 16.4258027,5.7020538 14.7225919,7.40526466 Z M9.89065666,12.2371999 L7.39137979,14.7364767 C5.70668209,16.4211744 2.96673416,16.4211744 1.26352329,14.7364767 C-0.421174428,13.0332659 -0.421174428,10.2933179 1.26352329,8.60862019 L3.54064217,6.33150133 C3.46658952,7.18310673 3.5776685,8.03471219 3.87387908,8.83077812 L2.68903674,10.0156205 C1.78189181,10.9227654 1.78189181,12.4038183 2.68903674,13.3109633 C3.59618166,14.2181082 5.07723459,14.2181082 5.98437951,13.3109633 L8.46514319,10.8301996 C9.39080126,9.92305466 9.39080126,8.44200172 8.46514319,7.53485679 C8.07636679,7.14608039 8.07636679,6.49811973 8.46514319,6.10934333 C8.85391959,5.72056696 9.50188026,5.72056696 9.89065666,6.10934333 C11.5753543,7.81255426 11.5753543,10.5525022 9.89065666,12.2371999 Z" id="Icon_URL"></path></g></g></svg></a>Nasa</span></h3>
|
||
</div>
|
||
<p>Kaum eine Marke steht für so viel Tradition und Emotion wie die 1958 gegründete US-Weltraumbehörde <a title="Weitere News zu Nasa" href="https://t3n.de/tag/nasa/">Nasa</a>. Mit ihr verbinden die Menschen noch heute die erste Mondlandung oder das legendäre Space-Shuttle-Programm. Nicht weniger umfassend ist der Styleguide der Nasa. <a href="https://issuu.com/lukaszkulakowski/docs/nasa_graphics_manual_nhb_1430-2_jan">Er umfasst bis zu 220 Seiten</a>.</p>
|
||
<div id="p8" class="c-ad -p8 "></div>
|
||
<p><iframe loading="lazy" src="https://e.issuu.com/anonymous-embed.html?u=lukaszkulakowski&d=nasa_graphics_manual_nhb_1430-2_jan" width="620" height="500" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>
|
||
<div class="c-article__headline" id="Walmart">
|
||
<h3><span class="c-article__wrapper">
|
||
<a class="c-article__anchor tg-headline-ankerlink" href="#Walmart">
|
||
<svg width="14px" height="18px" viewbox="0 -1 16 16" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g id="Page-1" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g id="link" fill="#000000" fill-rule="nonzero"><path d="M14.7225919,7.40526466 L12.4639861,9.66387039 C12.5380387,8.81226499 12.4269598,7.97917266 12.1307492,7.18310673 L13.3155915,5.97975122 C14.2227365,5.0726063 14.2227365,3.59155336 13.3155915,2.68440844 C12.4084466,1.77726352 10.9273937,1.77726352 10.0202488,2.68440844 L7.52097193,5.16517211 C6.61382699,6.09083019 6.61382699,7.55336999 7.52097193,8.47902806 C7.92826146,8.86780446 7.92826146,9.49725192 7.52097193,9.88602832 C7.13219553,10.2748047 6.50274806,10.2748047 6.11397166,9.88602832 C4.42927394,8.18281746 4.42927394,5.44286953 6.11397166,3.75817182 L8.59473532,1.27740816 C10.2979462,-0.425802719 13.0378941,-0.425802719 14.7225919,1.27740816 C16.4258027,2.96210587 16.4258027,5.7020538 14.7225919,7.40526466 Z M9.89065666,12.2371999 L7.39137979,14.7364767 C5.70668209,16.4211744 2.96673416,16.4211744 1.26352329,14.7364767 C-0.421174428,13.0332659 -0.421174428,10.2933179 1.26352329,8.60862019 L3.54064217,6.33150133 C3.46658952,7.18310673 3.5776685,8.03471219 3.87387908,8.83077812 L2.68903674,10.0156205 C1.78189181,10.9227654 1.78189181,12.4038183 2.68903674,13.3109633 C3.59618166,14.2181082 5.07723459,14.2181082 5.98437951,13.3109633 L8.46514319,10.8301996 C9.39080126,9.92305466 9.39080126,8.44200172 8.46514319,7.53485679 C8.07636679,7.14608039 8.07636679,6.49811973 8.46514319,6.10934333 C8.85391959,5.72056696 9.50188026,5.72056696 9.89065666,6.10934333 C11.5753543,7.81255426 11.5753543,10.5525022 9.89065666,12.2371999 Z" id="Icon_URL"></path></g></g></svg></a>Walmart</span></h3>
|
||
</div>
|
||
<p>Knallige Farben, lächelnde Gesichter, starke Werte: Eigentlich nichts, was man auf Anhieb mit einer Supermarkt-Kette in Verbindung bringt. <a href="https://www.walmartbrandcenter.com">Walmart</a> schafft es trotzdem, jede Menge Coolness in seinen über 100 Seiten fassenden Styleguide zu packen.</p>
|
||
<p><iframe loading="lazy" src="https://e.issuu.com/anonymous-embed.html?u=lukaszkulakowski&d=walmart_brand_guide" width="620" height="500" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>
|
||
<div id="p16" class="c-ad -p16 "></div>
|
||
<div class="c-article__headline" id="Love_to_Ride">
|
||
<h3><span class="c-article__wrapper">
|
||
<a class="c-article__anchor tg-headline-ankerlink" href="#Love_to_Ride">
|
||
<svg width="14px" height="18px" viewbox="0 -1 16 16" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g id="Page-1" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g id="link" fill="#000000" fill-rule="nonzero"><path d="M14.7225919,7.40526466 L12.4639861,9.66387039 C12.5380387,8.81226499 12.4269598,7.97917266 12.1307492,7.18310673 L13.3155915,5.97975122 C14.2227365,5.0726063 14.2227365,3.59155336 13.3155915,2.68440844 C12.4084466,1.77726352 10.9273937,1.77726352 10.0202488,2.68440844 L7.52097193,5.16517211 C6.61382699,6.09083019 6.61382699,7.55336999 7.52097193,8.47902806 C7.92826146,8.86780446 7.92826146,9.49725192 7.52097193,9.88602832 C7.13219553,10.2748047 6.50274806,10.2748047 6.11397166,9.88602832 C4.42927394,8.18281746 4.42927394,5.44286953 6.11397166,3.75817182 L8.59473532,1.27740816 C10.2979462,-0.425802719 13.0378941,-0.425802719 14.7225919,1.27740816 C16.4258027,2.96210587 16.4258027,5.7020538 14.7225919,7.40526466 Z M9.89065666,12.2371999 L7.39137979,14.7364767 C5.70668209,16.4211744 2.96673416,16.4211744 1.26352329,14.7364767 C-0.421174428,13.0332659 -0.421174428,10.2933179 1.26352329,8.60862019 L3.54064217,6.33150133 C3.46658952,7.18310673 3.5776685,8.03471219 3.87387908,8.83077812 L2.68903674,10.0156205 C1.78189181,10.9227654 1.78189181,12.4038183 2.68903674,13.3109633 C3.59618166,14.2181082 5.07723459,14.2181082 5.98437951,13.3109633 L8.46514319,10.8301996 C9.39080126,9.92305466 9.39080126,8.44200172 8.46514319,7.53485679 C8.07636679,7.14608039 8.07636679,6.49811973 8.46514319,6.10934333 C8.85391959,5.72056696 9.50188026,5.72056696 9.89065666,6.10934333 C11.5753543,7.81255426 11.5753543,10.5525022 9.89065666,12.2371999 Z" id="Icon_URL"></path></g></g></svg></a>Love to Ride</span></h3>
|
||
</div>
|
||
<p>Fahrradfahrer haben im Vergleich zu Autofahrern kaum eine Lobby. Die Online-Initiative <a href="https://partners.lovetoride.net">Love to Ride</a> will das ändern. Der erst vor wenigen Jahren überarbeitete Styleguide ist in jedem Fall sehenswert.</p>
|
||
<p><iframe loading="lazy" src="https://e.issuu.com/anonymous-embed.html?u=challengeforchange&d=love_to_ride_brand_guidelines" width="620" height="500" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>
|
||
<div class="c-article__headline" id="Virgin_Galactic">
|
||
<h3><span class="c-article__wrapper">
|
||
<a class="c-article__anchor tg-headline-ankerlink" href="#Virgin_Galactic">
|
||
<svg width="14px" height="18px" viewbox="0 -1 16 16" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g id="Page-1" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g id="link" fill="#000000" fill-rule="nonzero"><path d="M14.7225919,7.40526466 L12.4639861,9.66387039 C12.5380387,8.81226499 12.4269598,7.97917266 12.1307492,7.18310673 L13.3155915,5.97975122 C14.2227365,5.0726063 14.2227365,3.59155336 13.3155915,2.68440844 C12.4084466,1.77726352 10.9273937,1.77726352 10.0202488,2.68440844 L7.52097193,5.16517211 C6.61382699,6.09083019 6.61382699,7.55336999 7.52097193,8.47902806 C7.92826146,8.86780446 7.92826146,9.49725192 7.52097193,9.88602832 C7.13219553,10.2748047 6.50274806,10.2748047 6.11397166,9.88602832 C4.42927394,8.18281746 4.42927394,5.44286953 6.11397166,3.75817182 L8.59473532,1.27740816 C10.2979462,-0.425802719 13.0378941,-0.425802719 14.7225919,1.27740816 C16.4258027,2.96210587 16.4258027,5.7020538 14.7225919,7.40526466 Z M9.89065666,12.2371999 L7.39137979,14.7364767 C5.70668209,16.4211744 2.96673416,16.4211744 1.26352329,14.7364767 C-0.421174428,13.0332659 -0.421174428,10.2933179 1.26352329,8.60862019 L3.54064217,6.33150133 C3.46658952,7.18310673 3.5776685,8.03471219 3.87387908,8.83077812 L2.68903674,10.0156205 C1.78189181,10.9227654 1.78189181,12.4038183 2.68903674,13.3109633 C3.59618166,14.2181082 5.07723459,14.2181082 5.98437951,13.3109633 L8.46514319,10.8301996 C9.39080126,9.92305466 9.39080126,8.44200172 8.46514319,7.53485679 C8.07636679,7.14608039 8.07636679,6.49811973 8.46514319,6.10934333 C8.85391959,5.72056696 9.50188026,5.72056696 9.89065666,6.10934333 C11.5753543,7.81255426 11.5753543,10.5525022 9.89065666,12.2371999 Z" id="Icon_URL"></path></g></g></svg></a>Virgin Galactic</span></h3>
|
||
</div>
|
||
<p>Spätestens seit dem <a href="https://t3n.de/news/richard-branson-schreibt-bisschen-1132820/">ersten bemannten Weltraumflug eines Privatunternehmens</a> ist Virgin Galactic vielen bekannt. Ebenso cool könnte auch ein Styleguide der Raumfahrtfirma von Milliardär Richard Branson aussehen – das jedenfalls zeigt ein <a href="https://issuu.com/rogermuller4/docs/virgin_galactic_brand_guidelines2">Entwurf</a> der Designerin Chiara Martini.</p>
|
||
<div id="p17" class="c-ad -p17 "></div>
|
||
<p><iframe loading="lazy" src="https://e.issuu.com/anonymous-embed.html?u=rogermuller4&d=virgin_galactic_brand_guidelines2" width="620" height="500" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>
|
||
<div class="c-article__headline" id="Styleguide_in_Buchform_kaufen">
|
||
<h2><span class="c-article__wrapper">
|
||
<a class="c-article__anchor tg-headline-ankerlink" href="#Styleguide_in_Buchform_kaufen">
|
||
<svg width="14px" height="18px" viewbox="0 -1 16 16" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g id="Page-1" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g id="link" fill="#000000" fill-rule="nonzero"><path d="M14.7225919,7.40526466 L12.4639861,9.66387039 C12.5380387,8.81226499 12.4269598,7.97917266 12.1307492,7.18310673 L13.3155915,5.97975122 C14.2227365,5.0726063 14.2227365,3.59155336 13.3155915,2.68440844 C12.4084466,1.77726352 10.9273937,1.77726352 10.0202488,2.68440844 L7.52097193,5.16517211 C6.61382699,6.09083019 6.61382699,7.55336999 7.52097193,8.47902806 C7.92826146,8.86780446 7.92826146,9.49725192 7.52097193,9.88602832 C7.13219553,10.2748047 6.50274806,10.2748047 6.11397166,9.88602832 C4.42927394,8.18281746 4.42927394,5.44286953 6.11397166,3.75817182 L8.59473532,1.27740816 C10.2979462,-0.425802719 13.0378941,-0.425802719 14.7225919,1.27740816 C16.4258027,2.96210587 16.4258027,5.7020538 14.7225919,7.40526466 Z M9.89065666,12.2371999 L7.39137979,14.7364767 C5.70668209,16.4211744 2.96673416,16.4211744 1.26352329,14.7364767 C-0.421174428,13.0332659 -0.421174428,10.2933179 1.26352329,8.60862019 L3.54064217,6.33150133 C3.46658952,7.18310673 3.5776685,8.03471219 3.87387908,8.83077812 L2.68903674,10.0156205 C1.78189181,10.9227654 1.78189181,12.4038183 2.68903674,13.3109633 C3.59618166,14.2181082 5.07723459,14.2181082 5.98437951,13.3109633 L8.46514319,10.8301996 C9.39080126,9.92305466 9.39080126,8.44200172 8.46514319,7.53485679 C8.07636679,7.14608039 8.07636679,6.49811973 8.46514319,6.10934333 C8.85391959,5.72056696 9.50188026,5.72056696 9.89065666,6.10934333 C11.5753543,7.81255426 11.5753543,10.5525022 9.89065666,12.2371999 Z" id="Icon_URL"></path></g></g></svg></a>Styleguide in Buchform kaufen</span></h2>
|
||
</div>
|
||
<p>Übrigens muss es nicht immer eine Webansicht oder ein PDF sein, um die Gestaltungsrichtlinien zugänglich zu machen. Auch in Buchform machen Styleguides einiges her. Beim US-Anbieter <a href="https://standardsmanual.com">Standards Manual</a> lassen sich entsprechende Exemplare bekannter Unternehmen käuflich erwerben.</p>
|
||
<p><em>Letztes Update des Artikels: 18. Dezember 2018</em></p>
|
||
<div id="p18" class="c-ad -p18 "></div>
|
||
<p><strong>Mehr zum Thema:</strong></p>
|
||
<ul>
|
||
<li><strong><a href="https://t3n.de/news/styleguides-netzkonzerne-550463/">Von den Großen lernen: 32 Styleguides führender Netzkonzerne auf einen Blick</a></strong></li>
|
||
<li><strong><a href="https://t3n.de/news/styleguides-frontify-635661/">Styleguides als PDF waren gestern: Frontify stellt praktisches Online-Tool vor</a></strong></li>
|
||
<li><strong><a href="https://t3n.de/news/sketch-photoshop-markly-design-specs-588596/">Styleguides in Windeseile erstellen: Markly unterstützt Designer</a></strong></li>
|
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</ul>
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Journalist und ehemaliger Startup-Reporter bei t3n.
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4 Kommentare
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<img class="c-image -border -rounded" src="https://storage.googleapis.com/t3n-de/assets/t3n/2018/images/avatar/default.jpg" alt="Ein Designer" width="44" height="44">
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<strong>Ein Designer</strong>
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<a class="u-link-simple" href="#c-217498">17.02.2017, 10:35 Uhr</a>
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<!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "http://www.w3.org/TR/REC-html40/loose.dtd">
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<html><body><p>Sorry, aber der Style Guide von Uber ist alles andere als Perfekt. Ich würde Ihn sogar als einer der schlechtesten Styleguides überhaupt bezeichnen. Ich mag die Idee des Online Styleguides. Allerdings hat sich hier der Designer verwirklicht und es wurde nicht das Design verwirklicht. Die Website hat gerade mal 0 Aussagekraft über das Uber Brand System.</p>
|
||
<p>Ein Styleguide soll ein mindestmaß an Informationen besitzen und meist wird bereits vergessen die Logos bzw. Template-Daten mit dem PDF/Word/… mitzuliefern. Hier wird erklärt wie das Uber Icon gezeichnet wird und wie die Farben anhand der geografischen Lage zu setzen sind (katastrophaler Fehler, Farben an Regionen/Länder zu binden. Das wird allgemein als rassistisch gehandhabt, nach dem Motto : schwarze Afrikaner, gelbhäutige Asiaten, … Einfach ein No Go).</p>
|
||
<p>Und des weiteren, soll denn jeder Designer das Logo neu zeichnen, wenn er ein Projekt von Uber ausführt. Nein, sicherlich nicht. Das wird einmal gemacht und dann in verschiedenen Dateiformaten hinterlegt und nach Bedarf von Uber an den Designer geliefert bzw. über die Styleguide Website als Download angeboten.</p>
|
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<p>Und wenn ich jetzt eine grafische Dienstleistung für Uber ausführen müsste und der Marketer würde mir den Link zu dieser CI schicken (Womöglich noch mit: Da ist alles erklärt) müsste ich mir erstmal an den Kopf fassen und mich fragen ob der Marketer noch alle Tassen im Schrank hat. Der nächste Schritt wäre es den doppelten Preis zu verlangen da hier sicherlich ein ungeahntes Maß an Mehrarbeit auf einen zukommen wird.</p>
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<img class="c-image -border -rounded" src="https://storage.googleapis.com/t3n-de/assets/t3n/2018/images/avatar/default.jpg" alt="dennis" width="44" height="44">
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<strong>dennis</strong>
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<a class="u-link-simple" href="#c-217539">17.02.2017, 19:01 Uhr</a>
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<html><body><p>Ja, das gebe ich Dir Recht, mit allem.</p>
|
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<p>Ein Styleguide sollte helfen und schnell der ausführenden Kraft zur Seite stehen. Leider gibt es viele Firmen, die das nicht verstanden haben. Oft ähnelt der Stylguide einem Werbeblatt, was die Firma ausmachte und was sie so toll macht. Total uninteressant für den Designer oder Mediengestalter, der irgendetwas erstellen soll.</p>
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<a class="u-link-simple" href="#c-217649">20.02.2017, 13:45 Uhr</a>
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<!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "http://www.w3.org/TR/REC-html40/loose.dtd">
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<html><body><p>Ein Styleguide kann alles Mögliche umfassen und kann daher sehr umfangreich sein, aber:</p>
|
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<p>Seit wann beinhaltet ein „Standard-Kunden-Styleguide“ PowerPoint-Templates oder E-Mail-Templates.<br>
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Das wäre mir neu :)</p>
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<img class="c-image -border -rounded" src="https://storage.googleapis.com/t3n-de/assets/t3n/2018/images/avatar/default.jpg" alt="Martin" width="44" height="44">
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<strong>Martin</strong>
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<a class="u-link-simple" href="#c-267735">18.12.2018, 21:30 Uhr</a>
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<html><body><p>„Einfach, aber funktional: Der schwedische Möbelriese versucht sein Erfolgsrezept auf die Gestaltung seines Styleguides zu übertragen.“</p>
|
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<p>Was wir hier sehen ist nicht der Styleguide von IKEA, sondern irgendein Dokument von jemanden der weder ein Auge für gutes Kerning, noch Ahnung von der Entwicklung eines visuellen Erscheinungsbildes hat. Ist mir ein Rätsel warum das hier aufgeführt ist. Zumal suggeriert wird, dass das DER IKEA-Styleguide ist.</p>
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