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<li class="menu__item__action" role="menuitem">
|
||
<a href="https://99designs.ch/blog/logo-und-branding/" class="menu__item__action__link">
|
||
<span class="menu__item__action__label">
|
||
Logo & Branding </span>
|
||
</a>
|
||
</li>
|
||
<li class="menu__item__action" role="menuitem">
|
||
<a href="https://99designs.ch/blog/web-digitales-design/" class="menu__item__action__link">
|
||
<span class="menu__item__action__label">
|
||
Web & digitales Design </span>
|
||
</a>
|
||
</li>
|
||
<li class="menu__item__action" role="menuitem">
|
||
<a href="https://99designs.ch/blog/video-animation-de/" class="menu__item__action__link">
|
||
<span class="menu__item__action__label">
|
||
Video und Animation </span>
|
||
</a>
|
||
</li>
|
||
<li class="menu__item__action" role="menuitem">
|
||
<a href="https://99designs.ch/blog/verpackungen-etiketten/" class="menu__item__action__link">
|
||
<span class="menu__item__action__label">
|
||
Verpackungen & Etiketten </span>
|
||
</a>
|
||
</li>
|
||
<li class="menu__item__action" role="menuitem">
|
||
<a href="https://99designs.ch/blog/marketing-werbung/" class="menu__item__action__link">
|
||
<span class="menu__item__action__label">
|
||
Marketing & Werbung </span>
|
||
</a>
|
||
</li>
|
||
<li class="menu__item__action" role="menuitem">
|
||
<a href="https://99designs.ch/blog/buchdesign/" class="menu__item__action__link">
|
||
<span class="menu__item__action__label">
|
||
Buchdesign </span>
|
||
</a>
|
||
</li>
|
||
<li class="menu__item__action" role="menuitem">
|
||
<a href="https://99designs.ch/blog/kunst-illustration/" class="menu__item__action__link">
|
||
<span class="menu__item__action__label">
|
||
Kunst & Illustration </span>
|
||
</a>
|
||
</li>
|
||
<li class="menu__item__action" role="menuitem">
|
||
<a href="https://99designs.ch/blog/andere-designs/" class="menu__item__action__link">
|
||
<span class="menu__item__action__label">
|
||
Andere Designs </span>
|
||
</a>
|
||
</li>
|
||
</ul>
|
||
|
||
<ul class="menu__item menu__item--action-list menu__item--separated">
|
||
<li class="menu__item__action menu__item__action--truncate">
|
||
<a href="https://99designs.ch/blog/channel/designwissen/" class="menu__item__action__link">
|
||
<span class="menu__item__action__label">
|
||
<span class="">
|
||
Alles ansehen <span class="icon icon--right-4"></span> </span>
|
||
</span>
|
||
</a>
|
||
</li>
|
||
</ul>
|
||
|
||
</div>
|
||
</div>
|
||
</div>
|
||
</div>
|
||
|
||
</div>
|
||
</li><li><div
|
||
data-detached-dropdown
|
||
data-detached-dropdown-location="down-left"
|
||
data-detached-dropdown-location-forced
|
||
>
|
||
|
||
|
||
<a
|
||
href="https://99designs.ch/blog/channel/entwickle-dein-business/"
|
||
class="link link--subtle"
|
||
data-detached-dropdown-trigger
|
||
data-no-link="true"
|
||
>
|
||
Entwickle dein Business <span class="icon icon--down-1"></span>
|
||
</a>
|
||
|
||
|
||
<div data-detached-dropdown-content>
|
||
<div data-detached-dropdown-content-inner>
|
||
<div role="menu" class="menu">
|
||
<div class="menu__inner">
|
||
|
||
<ul class="menu__item menu__item--action-list">
|
||
<li class="menu__item__action" role="menuitem">
|
||
<a href="https://99designs.ch/blog/logo-und-branding/" class="menu__item__action__link">
|
||
<span class="menu__item__action__label">
|
||
Logo & Branding </span>
|
||
</a>
|
||
</li>
|
||
<li class="menu__item__action" role="menuitem">
|
||
<a href="https://99designs.ch/blog/unternehmertum/" class="menu__item__action__link">
|
||
<span class="menu__item__action__label">
|
||
Unternehmertum </span>
|
||
</a>
|
||
</li>
|
||
<li class="menu__item__action" role="menuitem">
|
||
<a href="https://99designs.ch/blog/selbstaendigkeit/" class="menu__item__action__link">
|
||
<span class="menu__item__action__label">
|
||
Freelancing </span>
|
||
</a>
|
||
</li>
|
||
<li class="menu__item__action" role="menuitem">
|
||
<a href="https://99designs.ch/blog/web-digitales-design/" class="menu__item__action__link">
|
||
<span class="menu__item__action__label">
|
||
Web & digitales Design </span>
|
||
</a>
|
||
</li>
|
||
<li class="menu__item__action" role="menuitem">
|
||
<a href="https://99designs.ch/blog/video-animation-de/" class="menu__item__action__link">
|
||
<span class="menu__item__action__label">
|
||
Video und Animation </span>
|
||
</a>
|
||
</li>
|
||
<li class="menu__item__action" role="menuitem">
|
||
<a href="https://99designs.ch/blog/marketing-werbung/" class="menu__item__action__link">
|
||
<span class="menu__item__action__label">
|
||
Marketing & Werbung </span>
|
||
</a>
|
||
</li>
|
||
<li class="menu__item__action" role="menuitem">
|
||
<a href="https://99designs.ch/blog/crowdsource/" class="menu__item__action__link">
|
||
<span class="menu__item__action__label">
|
||
Crowdsourcing </span>
|
||
</a>
|
||
</li>
|
||
<li class="menu__item__action" role="menuitem">
|
||
<a href="https://99designs.ch/blog/unternehmensressourcen/" class="menu__item__action__link">
|
||
<span class="menu__item__action__label">
|
||
Unternehmensressourcen </span>
|
||
</a>
|
||
</li>
|
||
</ul>
|
||
|
||
<ul class="menu__item menu__item--action-list menu__item--separated">
|
||
<li class="menu__item__action menu__item__action--truncate">
|
||
<a href="https://99designs.ch/blog/channel/entwickle-dein-business/" class="menu__item__action__link">
|
||
<span class="menu__item__action__label">
|
||
<span class="">
|
||
Alles ansehen <span class="icon icon--right-4"></span> </span>
|
||
</span>
|
||
</a>
|
||
</li>
|
||
</ul>
|
||
|
||
</div>
|
||
</div>
|
||
</div>
|
||
</div>
|
||
|
||
</div>
|
||
</li><li><div
|
||
data-detached-dropdown
|
||
data-detached-dropdown-location="down-left"
|
||
data-detached-dropdown-location-forced
|
||
>
|
||
|
||
|
||
<a
|
||
href="https://99designs.ch/blog/channel/erweitere-deine-agentur/"
|
||
class="link link--subtle"
|
||
data-detached-dropdown-trigger
|
||
data-no-link="true"
|
||
>
|
||
Erweitere deine Agentur <span class="icon icon--down-1"></span>
|
||
</a>
|
||
|
||
|
||
<div data-detached-dropdown-content>
|
||
<div data-detached-dropdown-content-inner>
|
||
<div role="menu" class="menu">
|
||
<div class="menu__inner">
|
||
|
||
<ul class="menu__item menu__item--action-list">
|
||
<li class="menu__item__action" role="menuitem">
|
||
<a href="https://99designs.ch/blog/crowdsource/" class="menu__item__action__link">
|
||
<span class="menu__item__action__label">
|
||
Crowdsourcing </span>
|
||
</a>
|
||
</li>
|
||
<li class="menu__item__action" role="menuitem">
|
||
<a href="https://99designs.ch/blog/web-digitales-design/" class="menu__item__action__link">
|
||
<span class="menu__item__action__label">
|
||
Web & digitales Design </span>
|
||
</a>
|
||
</li>
|
||
<li class="menu__item__action" role="menuitem">
|
||
<a href="https://99designs.ch/blog/marketing-werbung/" class="menu__item__action__link">
|
||
<span class="menu__item__action__label">
|
||
Marketing & Werbung </span>
|
||
</a>
|
||
</li>
|
||
<li class="menu__item__action" role="menuitem">
|
||
<a href="https://99designs.ch/blog/logo-und-branding/" class="menu__item__action__link">
|
||
<span class="menu__item__action__label">
|
||
Logo & Branding </span>
|
||
</a>
|
||
</li>
|
||
</ul>
|
||
|
||
<ul class="menu__item menu__item--action-list menu__item--separated">
|
||
<li class="menu__item__action menu__item__action--truncate">
|
||
<a href="https://99designs.ch/blog/channel/erweitere-deine-agentur/" class="menu__item__action__link">
|
||
<span class="menu__item__action__label">
|
||
<span class="">
|
||
Alles ansehen <span class="icon icon--right-4"></span> </span>
|
||
</span>
|
||
</a>
|
||
</li>
|
||
</ul>
|
||
|
||
</div>
|
||
</div>
|
||
</div>
|
||
</div>
|
||
|
||
</div>
|
||
</li><li><div
|
||
data-detached-dropdown
|
||
data-detached-dropdown-location="down-right"
|
||
data-detached-dropdown-location-forced
|
||
>
|
||
|
||
|
||
<a
|
||
href="https://99designs.ch/blog/channel/entdecke-99designs/"
|
||
class="link link--subtle"
|
||
data-detached-dropdown-trigger
|
||
data-no-link="true"
|
||
>
|
||
Bei 99designs <span class="icon icon--down-1"></span>
|
||
</a>
|
||
|
||
|
||
<div data-detached-dropdown-content>
|
||
<div data-detached-dropdown-content-inner>
|
||
<div role="menu" class="menu">
|
||
<div class="menu__inner">
|
||
|
||
<ul class="menu__item menu__item--action-list">
|
||
<li class="menu__item__action" role="menuitem">
|
||
<a href="https://99designs.ch/blog/unsere-community/" class="menu__item__action__link">
|
||
<span class="menu__item__action__label">
|
||
Unsere Community </span>
|
||
</a>
|
||
</li>
|
||
<li class="menu__item__action" role="menuitem">
|
||
<a href="https://99designs.ch/blog/unsere-kunden/" class="menu__item__action__link">
|
||
<span class="menu__item__action__label">
|
||
Unsere Kunden </span>
|
||
</a>
|
||
</li>
|
||
<li class="menu__item__action" role="menuitem">
|
||
<a href="https://99designs.ch/blog/unsere-designer/" class="menu__item__action__link">
|
||
<span class="menu__item__action__label">
|
||
Unsere Designer </span>
|
||
</a>
|
||
</li>
|
||
<li class="menu__item__action" role="menuitem">
|
||
<a href="https://99designs.ch/blog/insi99designs/" class="menu__item__action__link">
|
||
<span class="menu__item__action__label">
|
||
Unsere Arbeit </span>
|
||
</a>
|
||
</li>
|
||
<li class="menu__item__action" role="menuitem">
|
||
<a href="https://99designs.ch/blog/top-9-de/" class="menu__item__action__link">
|
||
<span class="menu__item__action__label">
|
||
Top 9 </span>
|
||
</a>
|
||
</li>
|
||
</ul>
|
||
|
||
<ul class="menu__item menu__item--action-list menu__item--separated">
|
||
<li class="menu__item__action menu__item__action--truncate">
|
||
<a href="https://99designs.ch/blog/channel/entdecke-99designs/" class="menu__item__action__link">
|
||
<span class="menu__item__action__label">
|
||
<span class="">
|
||
Alles ansehen <span class="icon icon--right-4"></span> </span>
|
||
</span>
|
||
</a>
|
||
</li>
|
||
</ul>
|
||
|
||
</div>
|
||
</div>
|
||
</div>
|
||
</div>
|
||
|
||
</div>
|
||
</li></ul> </li>
|
||
<li class="secondary-header-nav-item secondary-header-nav-item--small secondary-header-nav-item--medium">
|
||
<ul class="list list--unstyled list--inline-navigation">
|
||
<li>
|
||
<div
|
||
data-detached-dropdown
|
||
data-detached-dropdown-location="down-left"
|
||
data-detached-dropdown-location-forced
|
||
>
|
||
|
||
|
||
<button
|
||
type="button"
|
||
class="button button--link-subtle"
|
||
data-detached-dropdown-trigger
|
||
>
|
||
<span class="button__inner">
|
||
<span class="button__label">
|
||
Inhalte <span class="icon icon--down-1"></span>
|
||
</span>
|
||
</span>
|
||
</button>
|
||
|
||
|
||
<div data-detached-dropdown-content>
|
||
<div data-detached-dropdown-content-inner>
|
||
|
||
<div role="menu" class="menu">
|
||
<div class="menu__inner">
|
||
<ul id="menu-channels-german-1" class="menu__item menu__item--action-list"><li class="menu__item__action menu__item__action--truncate">
|
||
<a class="menu__item__action__link" href="https://99designs.ch/blog/channel/finde-inspiration/">
|
||
<span class="menu__item__action__label">
|
||
Inspiration
|
||
</span>
|
||
</a>
|
||
</li><li class="menu__item__action menu__item__action--truncate">
|
||
<a class="menu__item__action__link" href="https://99designs.ch/blog/channel/designwissen/">
|
||
<span class="menu__item__action__label">
|
||
Designwissen
|
||
</span>
|
||
</a>
|
||
</li><li class="menu__item__action menu__item__action--truncate">
|
||
<a class="menu__item__action__link" href="https://99designs.ch/blog/channel/entwickle-dein-business/">
|
||
<span class="menu__item__action__label">
|
||
Entwickle dein Business
|
||
</span>
|
||
</a>
|
||
</li><li class="menu__item__action menu__item__action--truncate">
|
||
<a class="menu__item__action__link" href="https://99designs.ch/blog/channel/erweitere-deine-agentur/">
|
||
<span class="menu__item__action__label">
|
||
Erweitere deine Agentur
|
||
</span>
|
||
</a>
|
||
</li><li class="menu__item__action menu__item__action--truncate">
|
||
<a class="menu__item__action__link" href="https://99designs.ch/blog/channel/entdecke-99designs/">
|
||
<span class="menu__item__action__label">
|
||
Bei 99designs
|
||
</span>
|
||
</a>
|
||
</li></ul>
|
||
</div>
|
||
</div>
|
||
</div>
|
||
</div>
|
||
|
||
</div>
|
||
</li>
|
||
</ul>
|
||
</li>
|
||
</ul>
|
||
|
||
</div>
|
||
|
||
<div class="secondary-header__inner__search">
|
||
<div class="search-form">
|
||
<div class="search-form__trigger">
|
||
<button class="icon-button icon-button--on-white" data-search-form-open-trigger>
|
||
<span class="icon icon--search-1"></span>
|
||
</button>
|
||
</div>
|
||
<div class="search-form__form" data-search-form>
|
||
<form action="/blog/" method="get" >
|
||
<input type="text" name="s" placeholder="Suchanfrage eingeben ..." />
|
||
<button type="button" class="icon-button icon-button--on-white" data-search-form-close-trigger>
|
||
<span class="icon icon--x-3"></span>
|
||
</button>
|
||
</form>
|
||
</div>
|
||
</div>
|
||
</div>
|
||
</div>
|
||
</header>
|
||
|
||
|
||
<main>
|
||
|
||
<article class="article" data-article>
|
||
<div class="article__header">
|
||
<header class="article-header">
|
||
<div class="article-header__title">
|
||
<div class="row">
|
||
<div class="column">
|
||
<h1 class="heading heading--h0 heading--no-margin heading--with-divider heading--capped">
|
||
Style Guide erstellen leicht gemacht </h1>
|
||
</div>
|
||
</div>
|
||
</div>
|
||
<div class="article-header__meta">
|
||
<div class="article-header__meta__primary">
|
||
|
||
<div class="article-meta">
|
||
|
||
<div class="article-meta__avatar">
|
||
<div class="avatar avatar--small">
|
||
<img class="avatar__image" src="https://secure.gravatar.com/avatar/04caa8679dd1eaae1baf59bc87774fb2?s=128" alt="Christiane" /> </div>
|
||
</div>
|
||
|
||
<div class="article-meta__meta-data">
|
||
<div class="display-name">
|
||
von <a href="https://99designs.ch/blog/author/christiane/" class="link link--display-name">
|
||
Christiane </a>
|
||
</div>
|
||
|
||
<ul class="meta-data meta-data--with-inline-separator meta-data--large">
|
||
<li class="meta-data__item">
|
||
<span class="meta-data__item__label">
|
||
<time
|
||
data-time-format
|
||
data-time-format-locale="de-DE"
|
||
datetime="1444899620000"
|
||
>
|
||
Okt 15 2015</time>
|
||
</span>
|
||
</li>
|
||
<li class="meta-data__item">
|
||
<span class="meta-data__item__label">
|
||
3 Minuten Lesezeit </span>
|
||
</li>
|
||
|
||
</ul>
|
||
</div>
|
||
</div>
|
||
</div>
|
||
<div class="article-header__meta__secondary">
|
||
|
||
|
||
<ul class="pill-list pill-list--no-margin pill-list--right-aligned">
|
||
<li class="pill-list__item">
|
||
|
||
<div class="pill-list-item pill-list-item--51st-shade">
|
||
<div class="pill-list-item__inner">
|
||
<a href="https://99designs.ch/blog/design-tipps/" class="button button--small button--marketing-secondary button--chameleon">
|
||
<span class="button__inner">
|
||
<span class="button__label">
|
||
Design-Grundlagen </span>
|
||
</span>
|
||
</a>
|
||
</div>
|
||
</div>
|
||
</li>
|
||
<li class="pill-list__item">
|
||
|
||
<div class="pill-list-item pill-list-item--51st-shade">
|
||
<div class="pill-list-item__inner">
|
||
<a href="https://99designs.ch/blog/design-kreativitaet/" class="button button--small button--marketing-secondary button--chameleon">
|
||
<span class="button__inner">
|
||
<span class="button__label">
|
||
Designinspiration </span>
|
||
</span>
|
||
</a>
|
||
</div>
|
||
</div>
|
||
</li>
|
||
<li class="pill-list__item">
|
||
|
||
<div class="pill-list-item pill-list-item--51st-shade">
|
||
<div class="pill-list-item__inner">
|
||
<a href="https://99designs.ch/blog/unternehmertum/" class="button button--small button--marketing-secondary button--chameleon">
|
||
<span class="button__inner">
|
||
<span class="button__label">
|
||
Unternehmertum </span>
|
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Logos, Websites und mehr…
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</div>
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<div class="heading heading--size4 heading--no-margin" data-hidden-small data-hidden-medium>
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Logos, Websites, Buchcover und mehr…
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Designwettbewerb starten </span>
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<p>Wenn es um’s Branding geht, sind Beständigkeit und Konsequenz die Schlüssel. Angefangen bei der Freundlichkeit des Kundenservices bis hin zum Twitter-Avatar – Beständigkeit bringt Vertrauen. Und das bedeutet eine stärkere Verbundenheit mit der Marke.</p>
|
||
<p>Die einfachste Möglichkeit, diese Beständigkeit visuell herzustellen und zu erhalten – vor allem, wenn das Unternehmen wächst – ist ein Style Guide (Gestaltungsrichtlinien). Sicherlich sind manche Style Guides so dick wie Muttis Lieblingsroman, aber davon sollte man sich nicht abschrecken lassen. Eine einfache einseitige Erläuterung kann schon alles sein, was nötig ist. Das Wichtigste dabei ist, dass es die Basis-Elemente der Marke auflistet und als einzige Referenz funktioniert, um zukünftige Design-Projekte umzusetzen.</p>
|
||
<p>Die folgenden fünf Punkte zeigen, was in den Style Guide muss.</p>
|
||
<figure class="figure figure--none"><img loading="lazy" src="https://99designs-blog.imgix.net/blog/wp-content/uploads/2015/07/1_style-guide1.jpg?auto=format&q=60&fit=max&w=930" alt="Darstellung von Farbmuster und Schriftanwendung"></figure>
|
||
<h2>1. Marken-Überblick</h2>
|
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<p>Zu Beginn eine kurze Zusammenfassung der Firma. Das ist eine gute Gedankenstütze beim Schaffen von Neuem.</p>
|
||
<ul>
|
||
<li><b>Die Mission:</b> So kurz wie möglich, so lang wie nötig. Den Grund für die Existenz des Unternehmens definieren und was die Zukunft bringt.</li>
|
||
<li><b>Die Zielgruppe:</b> Den Kunden beschreiben und wie das Produkt oder der Service des Unternehmens behilflich sein kann.</li>
|
||
<li><b>Der Charakter: </b>Eine Liste bestehend aus 3 bis 5 Adjektiven erstellen, um die Marke zu definieren. Das legt die Tonalität sowohl für’s Design als auch für’s Schreiben fest. Wörter wie kultiviert, individuell, wild, hip, etc. können hier auftauchen.</li>
|
||
</ul>
|
||
<h2>2. Logo Varianten</h2>
|
||
<p>Alle Versionen des Logos (z. B. Farbe, invertiert, schwarz/weiß) abbilden und beschreiben, wann und wo welche Variante verwendet werden soll. Von der kleinsten Größe bis hin zu den richtigen Proportionen des Logos darstellen, um Verzerrungen, Abänderungen in der Breite oder den Abständen zu verhindern. Vielleicht erfordert das Logo auch einen gewissen Weißraum. Auch diese Information gehört hier her. Abgucken erlaubt: Regeln für das 99designs-Logo, <a href="http://99designs.com/branding" target="_blank" rel="noopener noreferrer">hier</a>.</p>
|
||
<h2>3. Farbpalette</h2>
|
||
<p>Farbmuster der Markenfarben abbilden und dazu die passenden <a href="https://www.pantone.com/pages/pantone/colorfinder.aspx" target="_blank" rel="noopener noreferrer">Pantone Codes</a> raussuchen. So können Designer die präzisen Töne für neue Materialien verwenden. Einen durchgängigen Look kreieren, indem nicht mehr als 4 Hauptfarben in allen Designs verwendet werden – passend zum Logo, versteht sich. Es ist schlau, einen helleren Ton für Hintergründe auszusuchen, einen dunkleren für Text, einen neutralen und einen der heraussticht. Weitere Ideen zur Farbfindung <a href="https://staging.blog.99cluster.com/blog/choosing-perfect-colors-for-your-brand/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+99designsBusinessBlog+%28Customer+Blog%29" target="_blank" rel="noopener noreferrer">hier</a>.</p>
|
||
<h2>4. Typographie</h2>
|
||
<p>Alle Marken erprobten Fonts zusammenfassen und erklären, wann welcher seine Anwendung findet. Auch hier sollten es nicht mehr als 4 sein. Es sollte vermieden werden, den gleichen Font für Logo und Fließtexte zu verwenden – das Logo hat das Recht herauszustechen. Eine Beispielaufteilung könnte sein: einen Font für Überschriften, einen für Unterüberschriften, einen Dritten für Fließtexte und einen Vierten für wichtige Hinweise. Mehr Tipps dazu <a href="https://staging.blog.99cluster.com/blog/how-to-choose-a-logo-font/" target="_blank" rel="noopener noreferrer">hier</a> (Englisch).</p>
|
||
<h2>5. Bildmaterial</h2>
|
||
<p>Falls für Bilder ein gewisser Look festgelegt ist, muss auch dieser im Style Guide erklärt und dargestellt werden. Das hilft auch beim Aufbauen einer Bildbibliothek.</p>
|
||
<p>Es ist gar kein Problem – auch wenn jetzt noch nicht alles vorhanden zu sein scheint – später immer noch Dinge hinzuzufügen. Im Augenblick ist es nur wichtig, eine solide Basis zu schaffen.</p>
|
||
<h3></h3>
|
||
<h3><b>Auch dein Unternehmen soll jetzt loslegen? Starte noch heute einen <a href="http://99designs.com/brand-identity-pack" target="_blank" rel="noopener noreferrer">Corporate-Design-Wettbewerb</a>!</b></h3>
|
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<p> </p>
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Christiane </a>
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Christiane arbeitet im Berliner 99designs Büro und steuert von hier die Inhalte des Blogs. Neben Bildern von Hundebabies und Videospielen kann sie sich vor allem für News aus dem Onlinemarketing Bereich begeistern - SEO, SEA, Social Media - you name it! </div>
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Ähnliche Artikel</h4>
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E-Commerce-Branding: Der komplette Guide zum Branding deines Onlineshops </span>
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<div class="related-feed-item__link__title">
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<div class="heading heading--h5">
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<span class="link link--heading heading--no-margin">
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Der Branding-Prozess </span>
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</div>
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</a>
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<span class="icon icon--plus-2 icon--large"></span>
|
||
</div>
|
||
</button>
|
||
</div>
|
||
|
||
<div class="social-share-list__item__flyout" data-social-share-list-categories-menu>
|
||
<div class="social-share-list-categories-menu">
|
||
<div role="menu" class="menu menu--constrained">
|
||
<div class="menu__inner">
|
||
<div
|
||
class="menu__item menu__item--heading menu__item--chameleon"
|
||
data-social-share-categories-menu-title
|
||
>
|
||
Need a design? </div>
|
||
|
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<ul id="menu-social-share-list-categories-menu-de" class="menu__item menu__item--action-list menu__item--separated">
|
||
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|
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|
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|
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|
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|
||
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|
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|
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<span class="menu__item__action__label">
|
||
Logo Design
|
||
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|
||
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|
||
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|
||
|
||
<li class="menu__item__action" role="menuitem">
|
||
<a
|
||
href="/web-design"
|
||
class="menu__item__action__link"
|
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data-social-share-categories-menu-link
|
||
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|
||
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|
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|
||
Webdesign
|
||
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|
||
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|
||
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|
||
|
||
<li class="menu__item__action" role="menuitem">
|
||
<a
|
||
href="/brand-guide"
|
||
class="menu__item__action__link"
|
||
data-social-share-categories-menu-link
|
||
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|
||
>
|
||
<span class="menu__item__action__label">
|
||
Brand Guide
|
||
</span>
|
||
</a>
|
||
</li>
|
||
|
||
<li class="menu__item__action" role="menuitem">
|
||
<a
|
||
href="/t-shirt-design"
|
||
class="menu__item__action__link"
|
||
data-social-share-categories-menu-link
|
||
data-social-share-categories-menu-category-key="t-shirt-design"
|
||
>
|
||
<span class="menu__item__action__label">
|
||
T-Shirt
|
||
</span>
|
||
</a>
|
||
</li>
|
||
|
||
<li class="menu__item__action" role="menuitem">
|
||
<a
|
||
href="/illustrations"
|
||
class="menu__item__action__link"
|
||
data-social-share-categories-menu-link
|
||
data-social-share-categories-menu-category-key="illustrations"
|
||
>
|
||
<span class="menu__item__action__label">
|
||
Illustration & Grafik
|
||
</span>
|
||
</a>
|
||
</li>
|
||
</ul>
|
||
<ul class="menu__item menu__item--action-list menu__item--separated">
|
||
<li class="menu__item__action menu__item__action--truncate">
|
||
<a
|
||
href="/categories"
|
||
class="menu__item__action__link"
|
||
data-social-share-categories-menu-see-all-link
|
||
>
|
||
<span class="menu__item__action__label">
|
||
<div class="paragraph paragraph--bold paragraph--no-margin">
|
||
<span class="icon icon--notebook-3 icon--offset-right"></span>
|
||
See all </div>
|
||
</span>
|
||
</a>
|
||
</li>
|
||
</ul>
|
||
|
||
</div>
|
||
</div>
|
||
</div>
|
||
<div class="social-share-list__item__flyout__arrow"></div>
|
||
</div>
|
||
</li>
|
||
</ul>
|
||
<div class="article-share__progress">
|
||
<div data-progress-circle class="progress-circle">
|
||
<div class="progress-circle__percentage" data-progress-circle-text>
|
||
0%
|
||
</div>
|
||
<div class="progress-circle__circle">
|
||
<svg
|
||
class="progress-circle__circle__background-svg"
|
||
width="100%"
|
||
height="100%"
|
||
>
|
||
<circle r="16" cx="50%" cy="50%" />
|
||
</svg>
|
||
<svg
|
||
class="progress-circle__circle__progress-svg"
|
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|
||
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|
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data-progress-circle-circle
|
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|
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|
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|
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|
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/>
|
||
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|
||
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|
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</div>
|
||
</div>
|
||
</section>
|
||
|
||
</div><!-- .site-wrapper -->
|
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|
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<div class="sidebar sidebar--off-canvas" data-sidebar>
|
||
<div class="off-canvas-nav off-canvas-nav--signed-out"><div class="menu"><div class="menu__inner"><div class="menu__item menu__item--heading legacy-compat-uppercase">
|
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The Creative Edge</div>
|
||
|
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<ul id="menu-channels-german-2" class="menu__item menu__item--action-list"><li class="menu__item__action menu__item__action--truncate">
|
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<a class="menu__item__action__link" href="https://99designs.ch/blog/channel/finde-inspiration/">
|
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|
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Inspiration
|
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|
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|
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Designwissen
|
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Entwickle dein Business
|
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|
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<span class="menu__item__action__label">
|
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Erweitere deine Agentur
|
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</span>
|
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</a>
|
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|
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<a class="menu__item__action__link" href="https://99designs.ch/blog/channel/entdecke-99designs/">
|
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<span class="menu__item__action__label">
|
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Bei 99designs
|
||
</span>
|
||
</a>
|
||
</li></ul>
|
||
<div class="menu__item menu__item--heading menu__item--separated menu__item--spacious-separated legacy-compat-uppercase">
|
||
<span>99designs</span>
|
||
</div>
|
||
<ul class="menu__item menu__item--action-list"><li class="menu__item__action menu__item__action--truncate menu__item__action--has-icon"><a class="menu__item__action__link" href="/"><span class="menu__item__action__icon"><span class="icon icon--home-1"></span></span><span class="menu__item__action__label">Startseite</span></a></li></ul><ul class="menu__item menu__item--action-list"><li class="menu__item__action menu__item__action--truncate menu__item__action--has-icon"><a class="menu__item__action__link" href="/categories"><span class="menu__item__action__icon"><span class="icon icon--notebook-3"></span></span><span class="menu__item__action__label">Kategorien anschauen</span></a></li><li class="menu__item__action menu__item__action--truncate menu__item__action--has-icon"><a class="menu__item__action__link" href="/how-it-works"><span class="menu__item__action__icon"><span class="icon icon--lightbulb-3"></span></span><span class="menu__item__action__label">So 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data-email-capture-form
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data-email-capture-name="generic-newsletter-slide-in"
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<input type="hidden" name="acquisition_source" value="blog" />
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<div data-recaptcha-widget data-size="invisible"></div>
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<div class="email-capture-form__form__title">
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<div class="heading heading--h5 heading--punt-road heading--no-margin">
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Design-Tipps & Business-Trends per E-Mail erhalten? </div>
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</div>
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<img src="https://99designs-blog.imgix.net/blog/wp-content/dist/images/subscribe/dinos.svg?auto=format&q=60&fit=max&w=930" />
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||
<div class="email-capture-form__form__email">
|
||
<div class="field field--icon-label">
|
||
<div class="field__input">
|
||
<label class="field__title">
|
||
<span class="icon icon--mail-4" aria-label="Deine E-Mail-Adresse"></span>
|
||
</label>
|
||
<input
|
||
type="email"
|
||
class="input-text input-width--max"
|
||
name="email_address"
|
||
placeholder="Deine E-Mail-Adresse"
|
||
required
|
||
/>
|
||
</div>
|
||
</div>
|
||
</div>
|
||
<div class="email-capture-form__form__is-designer">
|
||
<div class="field field--checkable">
|
||
<div class="field__input">
|
||
<input
|
||
type="checkbox"
|
||
class="input-checkbox"
|
||
name="is_designer"
|
||
id="is_designer_catfish"
|
||
/>
|
||
</div>
|
||
<div class="field__title field__title--subtle">
|
||
<label class="paragraph paragraph--root" for="is_designer_catfish">
|
||
Ich bin ein Freelance Designer </label>
|
||
<span
|
||
data-tooltip
|
||
data-tooltip-content="[data-tooltip-content-is-designer]">
|
||
<span class="paragraph paragraph--large paragraph--no-margin paragraph--soft">
|
||
<span class="icon icon--question-mark-2 icon--inline icon--offset-left"></span>
|
||
</span>
|
||
</span>
|
||
<p class="paragraph paragraph--capped paragraph--no-margin" data-tooltip-content-is-designer data-hidden>
|
||
Unser Newsletter ist für alle, die Design lieben! Sag uns, ob du ein freiberuflicher Designer bist (oder nicht), damit wir die relevantesten Inhalte mit dir teilen können. </p>
|
||
</div>
|
||
</div>
|
||
</div>
|
||
</div>
|
||
<div class="email-capture-form__actions">
|
||
<button type="submit" class="button button--primary button--chameleon button--responsive" data-email-capture-submit-button>
|
||
<span class="button__inner">
|
||
<span class="button__label">
|
||
Abonnieren </span>
|
||
</span>
|
||
</button>
|
||
|
||
<div class="email-capture-form__actions__step-guard">
|
||
<div class="heading heading--h5 heading--punt-road heading--no-margin">
|
||
Design-Tipps & Business-Trends direkt per E-Mail erhalten? </div>
|
||
|
||
<button type="button" class="button button--primary button--chameleon button--responsive" data-email-capture-show-form-button>
|
||
<span class="button__inner">
|
||
<span class="button__label">
|
||
Design-Tipps direkt per E-Mail? </span>
|
||
</span>
|
||
</button>
|
||
</div>
|
||
|
||
</div>
|
||
<div class="email-capture-form__terms-and-privacy">
|
||
<p class="paragraph paragraph--small paragraph--soft paragraph--no-margin">
|
||
Mit dem Ausfüllen stimmst du unseren <a class="link link--soft" href="/legal/terms-of-use">Nutzungsbedingungen</a> und <a class="link link--soft" href="/legal/privacy">Datenschutzrichtlinien</a> zu. Diese Seite ist durch reCAPTCHA geschützt. Es gelten die Google <a class="link link--soft" target="_blank" href="https://policies.google.com/privacy">Datenschutzbestimmungen</a> und <a class="link link--soft" target="_blank" href="https://policies.google.com/terms">Nutzungsbedingungen</a>.</p>
|
||
</div>
|
||
<div class="email-capture-form__validation" data-email-capture-error>
|
||
<div class="alert alert--error">
|
||
<div class="alert__icon">
|
||
<span class="icon icon--x-2"></span>
|
||
</div>
|
||
<div class="alert__body">
|
||
<div class="alert__message">
|
||
Hoppla! Sieht aus, als wäre etwas schiefgelaufen. </div>
|
||
</div>
|
||
</div>
|
||
</div>
|
||
</form>
|
||
</div>
|
||
|
||
<div class="catfish__dismiss">
|
||
<button type="button" class="icon-button icon-button--jumbo" data-dismiss-action>
|
||
<span class="icon icon--x-3"></span>
|
||
</button>
|
||
</div>
|
||
|
||
</div>
|
||
<div
|
||
data-capture="lightbox"
|
||
data-cookie-id="blog-subscription-lightbox"
|
||
data-capture-min-screen-size="900" >
|
||
<div
|
||
class="fullscreen-overlay"
|
||
data-video-hero-overlay
|
||
data-fullscreen-overlay-id="email-capture-lightbox"
|
||
>
|
||
<div class="fullscreen-overlay__content">
|
||
|
||
<div class="fullscreen-overlay__content__close-button">
|
||
<button type="button" class="icon-button icon-button--circled" data-fullscreen-overlay-close="email-capture-lightbox">
|
||
<span class="icon icon--x-3"></span>
|
||
</button>
|
||
</div>
|
||
|
||
<div class="fullscreen-main">
|
||
<div class="fullscreen-main__body">
|
||
<div class="fullscreen-content fullscreen-content--centered" data-fullscreen-overlay-modal-content>
|
||
<div class="row">
|
||
<div class="column small-6">
|
||
<div class="email-capture-artwork email-capture-artwork--lightbox">
|
||
<div class="email-capture-artwork__image">
|
||
<img src="https://99designs-blog.imgix.net/blog/wp-content/dist/images/subscribe/dinos-large.svg?auto=format&q=60&fit=max&w=930" />
|
||
</div>
|
||
<div class="email-capture-artwork__caption">
|
||
<span class="attribution attribution--small">design by Terbitbasuki<span>
|
||
</div>
|
||
</div>
|
||
</div>
|
||
<div class="column small-6" style="color: #269ED5;">
|
||
<div class="heading heading--h2 heading--with-divider heading--chameleon">
|
||
Design-Tipps & Business-Trends per E-Mail erhalten? </div>
|
||
<div class="paragraph paragraph--narrow paragraph--offset paragraph--root">
|
||
Abonniere unseren Newsletter und erhalte kreative Tipps & Trends sowie gelegentliche Rabattaktionen, von denen du dich jederzeit abmelden kannst. </div>
|
||
|
||
<form
|
||
class="email-capture-form email-capture-form--lightbox"
|
||
method="post"
|
||
action="/campaigns/xhr/email-subscriptions/subscribe"
|
||
data-email-capture-form
|
||
data-email-capture-name="generic-newsletter-modal"
|
||
>
|
||
<input type="hidden" name="acquisition_source" value="blog" />
|
||
<input type="hidden" name="subscribe_to_marketing" value="true" />
|
||
<div data-recaptcha-widget data-size="invisible"></div>
|
||
|
||
<div class="email-capture-form__form">
|
||
<div class="email-capture-form__form__email">
|
||
<div class="email-capture-form__inner__email">
|
||
|
||
<div class="field field--icon-label">
|
||
<div class="field__input">
|
||
<label class="field__title">
|
||
<span class="icon icon--mail-4" aria-label="E-Mail-Adresse"></span>
|
||
</label>
|
||
<input
|
||
type="email"
|
||
class="input-text input-width--short"
|
||
name="email_address"
|
||
placeholder="E-Mail-Adresse"
|
||
required
|
||
/>
|
||
</div>
|
||
</div>
|
||
|
||
<div class="field">
|
||
<div class="field__input">
|
||
<button type="submit" class="button button--primary button--chameleon" data-email-capture-submit-button>
|
||
<span class="button__inner">
|
||
<span class="button__label">
|
||
Abonnieren </span>
|
||
</span>
|
||
</button>
|
||
</div>
|
||
</div>
|
||
|
||
<div class="field field--checkable">
|
||
<div class="field__input">
|
||
<input
|
||
type="checkbox"
|
||
class="input-checkbox"
|
||
name="is_designer"
|
||
id="is_designer_lightbox"
|
||
/>
|
||
</div>
|
||
<div class="field__title field__title--subtle">
|
||
<label class="paragraph paragraph--root" for="is_designer_lightbox">
|
||
Ich bin ein Freelance Designer </label>
|
||
<span
|
||
data-tooltip
|
||
data-tooltip-content="[data-tooltip-content-is-designer]">
|
||
<span class="paragraph paragraph--large paragraph--no-margin paragraph--soft">
|
||
<span class="icon icon--question-mark-2 icon--inline icon--offset-left"></span>
|
||
</span>
|
||
</span>
|
||
<p class="paragraph paragraph--capped paragraph--no-margin" data-tooltip-content-is-designer data-hidden>
|
||
Unser Newsletter ist für alle, die Design lieben! Sag uns, ob du ein freiberuflicher Designer bist (oder nicht), damit wir die relevantesten Inhalte mit dir teilen können. </p>
|
||
</div>
|
||
</div>
|
||
|
||
<p class="paragraph paragraph--small paragraph--soft paragraph--no-margin">
|
||
Mit dem Ausfüllen stimmst du unseren <a class="link link--soft" href="/legal/terms-of-use">Nutzungsbedingungen</a> und <a class="link link--soft" href="/legal/privacy">Datenschutzrichtlinien</a> zu. Diese Seite ist durch reCAPTCHA geschützt. Es gelten die Google <a class="link link--soft" target="_blank" href="https://policies.google.com/privacy">Datenschutzbestimmungen</a> und <a class="link link--soft" target="_blank" href="https://policies.google.com/terms">Nutzungsbedingungen</a>.</p>
|
||
</div>
|
||
</div>
|
||
</div>
|
||
|
||
<div class="email-capture-form__inner__submit__error" data-email-capture-error>
|
||
<div class="alert alert--error">
|
||
<div class="alert__icon">
|
||
<span class="icon icon--x-2"></span>
|
||
</div>
|
||
<div class="alert__body">
|
||
<div class="alert__message">
|
||
Hoppla! Sieht aus, als wäre etwas schiefgelaufen. </div>
|
||
</div>
|
||
</div>
|
||
</div>
|
||
|
||
</form>
|
||
</div>
|
||
</div>
|
||
</div>
|
||
</div>
|
||
</div>
|
||
</div>
|
||
</div>
|
||
</div>
|
||
<script type="text/javascript">
|
||
if (window.NinetyNineAnalytics && window.NinetyNineAnalytics.track) {
|
||
window.NinetyNineAnalytics.track("Viewed Blog Post", {});
|
||
}
|
||
</script>
|
||
<script type="text/javascript">
|
||
if (window.NinetyNineAnalytics && window.NinetyNineAnalytics.trackEngagement) {
|
||
window.NinetyNineAnalytics.trackEngagement();
|
||
}
|
||
</script>
|
||
</body>
|
||
</html>
|